Hair care starts with the scalp. Yet, this area is often neglected, treated only with shampoos that clean the surface without addressing deeper issues: sebum buildup, dead cells, product residue. La Divetta Milano's Freschezza Purificante is the exfoliating scalp scrub that changes this habit.
Why exfoliate the scalp?
The scalp is skin like any other—and like other skin, it accumulates dead cells, sebum, and product residue that clog hair follicles. This buildup can cause itching, dandruff, greasy hair at the roots, and, in the long term, slow down hair growth. Regular scalp exfoliation removes these buildups, stimulates microcirculation, and creates optimal conditions for healthy, strong hair.
Freschezza Purificante active ingredients
- Natural exfoliants: gently remove dead cells and residue without irritation
- Purifying clay: absorbs excess sebum and deeply purifies
- Peppermint: stimulates microcirculation, provides an immediate and prolonged sensation of freshness
- Tea tree oil: natural antibacterial, fights dandruff and keeps the scalp balanced
- Soothing botanical extracts: balance the purifying action, preventing irritation
The sensation of freshness
The most immediate effect of Freschezza Purificante is the intense sensation of freshness that peppermint gives to the scalp. It's a feeling that lasts for hours, that accompanies you throughout the day, and that becomes the sign of a clean and healthy scalp.
How to use it
Apply to damp scalp before shampooing, massaging in circular motions for 2-3 minutes. Rinse thoroughly and proceed with your normal shampoo. Use 1-2 times a week to keep the scalp balanced.
Freschezza Purificante is the first step in La Divetta Milano's hair ritual: because beautiful hair starts with a healthy scalp.
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