Every year, millions of animals are used to test cosmetic products in laboratories. The Cruelty-Free certification is a guarantee that a brand has chosen not to be part of this — that no animal has suffered for the creation of its products. La Divetta Milano made this choice from day one.
What does Cruelty-Free mean?
A cruelty-free product or brand does not test its products, ingredients, or formulations on animals at any stage of the production process. This includes:
- No animal testing by the manufacturer
- No animal testing by ingredient suppliers
- No animal testing by third parties on behalf of the brand
- No sales in markets that require animal testing by law
The main Cruelty-Free certifications
- Leaping Bunny: the most rigorous standard, managed by Cruelty Free International. Requires independent audits of the entire supply chain
- PETA Beauty Without Bunnies: PETA's certification program, globally recognized
- Choose Cruelty Free: Australian certification with high standards
Cruelty-Free and the China issue
Until recently, selling cosmetics in China legally required animal testing. Many brands declared themselves cruelty-free but sold in China, creating a contradiction. Chinese regulations are evolving, but it is important to verify each brand's stance on this issue.
La Divetta Milano's position
La Divetta Milano is cruelty-free due to ethical conviction. We never test our products on animals, we do not allow our suppliers to do so, and we do not sell in markets that require it by law. It is a choice that is never questioned, regardless of commercial opportunities.
La Divetta Milano believes that beauty cannot arise from suffering. Cruelty-Free is not a certificate — it is a daily commitment to every form of life.
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